Artificial intelligence (AI) is rapidly transforming how we all live, work, and learn. It will undoubtedly impact every industry, redefining how leaders in the business of lifelong learning need to think and act. One company helping organizations, particularly marketers, do this is Marketing AI Institute.
Marketing AI Institute’s mission is to make artificial intelligence approachable and actionable. And leading that mission is founder and CEO, Paul Roetzer. Paul is co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business as well as the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Paul about his definition of artificial intelligence, why he thinks we’re at a tipping point with AI, the 5Ps of marketing AI, and use cases where a learning business looking to leverage AI for marketing might focus first.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode346.
We are grateful to our sponsor for this series, WBT Systems.
***
TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.
232: Generational Shifts and Alternative Credentials with Jim Fong of UPCEA
231: The Re-Trending of Social Learning
230: Learning Design Thinking with Carol Hamilton
229: The eLearning Hype Curve with Andy Hicken of Web Courseworks
228: Virtual Conferences Now
227: Self-Evolved Leadership with David McKeown
226: Effective Marketing and Increased Conversion Rates with Tony Paille of AIIM International
225: The Learning Business
224: Learning and Flow with Jerel Bonner
223: The 60-Year Curriculum with Dr. Chris Dede
222: 2020 Learning Business Trends
221: 10 Years and 10 Non-Obvious Megatrends with Rohit Bhargava
220: Exploring Educational Podcasts with Tara Bryan of TLS Learning
219: Action Mapping and Activity Design with Cathy Moore
218: The Self Directed Learner
217: Leading a Learning Economy with Duncan Cox and Taylor Kendal
216: Working Out Loud with John Stepper
215: 3 Factors That Limit Sales of Education
214: Innovation and Credit for Prior Learning with Louis Soares of ACE
213: Diving into Deeper Learning with Dr. Patti Shank
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money