The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again!
In this podcast episode, we share:
What to consider when creating your brand strategy How to translate your brand identity into social media content Amanda’s goals for her social media strategy 4 Levels of marketing your business: attract, community, convert, loyalty Amanda’s YouTube strategy and favorite tools for optimizing her videos for searches How Amanda nurtures her Facebook community Amanda’s approach for boosting engagement on Live videos Why Amanda focuses more on Instagram stories vs. posts What tasks Amanda outsources for her social media strategy Amanda’s favorite part of her service “Launch Strategy” Details about Insider Emails and special offerings for Amanda’s community
Memorable Quotes:
“Your brand design is only one gear to this big puzzle.” “Remember: People are not seeing every single post you put out; they’re not as involved in your brand as you are.” “YouTube is a giant search engine and you want your videos to be found.” “When it comes time to book clients or promote a course, these people are ready to go because I’ve given them so much and I’ve built such good relationships with them.”
About Amanda:
Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.
Connect with Amanda:
Website
YouTube
Links Mentioned:
Free Insider Branding, Website, and Marketing Tips
Sunny Lenarduzzi
TubeBuddy
vidIQ
Planoly
This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
LinkedIn Account Dilemma: One or Two Profiles?
Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
2024 Social Media Trends: What’s In and What’s Out?
Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
LinkedIn is the Hidden Gem of Social Media
Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]
AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]
Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]
A Therapist’s Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov
Getting My Business Ready For My Maternity Leave
Breaking Free From Social Media Fatigue
Will Social Media Marketing Look Different in 2024? My Big Predictions
Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd
You Don’t Have To Post 10 Times A Day
Navigating Trendy Content As A Business Owner
I’m Saying Goodbye to X (formerly known as Twitter)
Fixing Your Broken Social Media Sales Funnel
The Ultimate Content Repurposing Hack
Social Media For Introverts with Tara Reid
Let’s Create Your Holiday Season Sales Strategy
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast