Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.
Michael Rossi | President, adidas Canada
Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment
Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee
Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival
Justine Fedak | (Former) Head of Social & Sponsorships, BMO
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