After negotiating sponsorship deals with the National Basketball Association, Toronto FC and Chicago Blackhawks, Justine shared with us the importance of building "Heart Power" into any sponsorship and social marketing strategy. As the former Head of Social & Sponsorships for BMO North America, Justine's whole world had stopped when she was diagnosed with multiple sclerosis nearly 20 years ago, just three months after getting married. Showing great resilience, Justine shared how she overcame the diagnosis in 2001 to push her career in the banking industry forward and why she feels its important for others to share their stories when battling challenges within their personal life.
Spending years in the C-suite leading North American marketing teams, Justine now is the author of the upcoming book "Confessions of A Corporate Hippie" and co-principal, with Star Jones, of Instant Impact Group, an organization focused on helping individuals and companies build their Diversity, Equity & Inclusion (DEI) mindset.
Mike Palisi | President, Van Wagner College
John Rocco & Dhaval Bhatt | The Hockey for All Campaign
Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
Yaron Talpaz | VP of Strategic Partnerships, Pico
Vicki Higgins | Founder & CEO of the CXP Agency
Mark Giovino | Founder & CEO of Allionce Group
Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness
Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport
Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing
Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships
Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils
Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact
Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer
Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose
David Bornoff & Jerry Hoak | Growing the DoorDash Brand
Bob Lynch | President & Founder, Sponsor United
Danita Johnson | President, Business Operations, D.C. United
Allison Eddy Sollazzo | Director of Club Business Development, NHL
Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash
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