In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.
Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.
We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?
Erik also shares his successful lead nurture program example. And I've shared one too.
All this and more in this episode with Erik.
Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/
S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money