“I am great in the early, messy days and I know that about myself, so I designed my business around serving others in that stage.”
In this conversation with business strategist (genius!) Michelle Warner, we cover the three growth stages most relevant to tiny business owners, how to fix broken business models, validating product-market-founder fit, the difference between traffic-based versus relationship-based sales and marketing, borrowing aligned audiences, leading a free monthly Q&A to “catch” their interest afterward, imagining sales as a downhill snowball, and how to scale while still staying Delightfully Tiny.
More About Michelle: Michelle Warner designs tiny companies that are built to last. With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle focuses on layering real world experience on top of classic business fundamentals to design businesses that are sustainable and scalable in the long term and resilient and adaptable in the short term.
It’s the way she grew her first business to 7+ figures, and it’s what she’s used to help 300+ CEO's create businesses that work for the important stuff: profit, energy, passion + time. She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.
Focus on sequence over strategy: you can execute strategies perfectly, but if you’re doing them in the wrong order, it’s not going to do a thing for you.
Take five minutes a day to reach out to one person across any of these four themes: thank you’s (be specific!), connections, asks, and catch-ups.
📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/263
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024: Missing Mojo
023: Determine Your True Capacity with Ashley Gartland
022: Become a Thought-Listener
021: Navigating Business Model Redesign With Jo-Na Williams
020: Pricing Psychology with Jacquette Timmons
019: Most Valuable Activities with Dave Crenshaw
018: Workcation in the City
017: Serendipity as Business Strategy with Leanne Hughes
016: IP Licensing with Lee LeFever
015: Preparing to Interview the President with Liz Brunner
014: Why It Matters to Celebrate Wins
013: Self-Employed Ecosystem with Jeffrey Shaw
012: Generating Personal MBA Momentum with Josh Kaufman
011: Pitching Shark Tank with Sarah Apgar
010: Batching & Boundaries with John Lee Dumas
009: Why I Decided To Run Ads
008: Honor Thy Label with Gero Leson of Dr. Bronner
007: Million-Dollar One-Person Business with Elaine Pofeldt
006: Going Pro on Podcasting with Jordan Harbinger
005: Brand Obsessed with Emily Heyward
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