My guest today is Jana Krizanova; a Customer Journey Strategist. She predominantly works with coaches, consultants and mentors, helping them to clean up their customer journeys to ensure a world-class experience for their group programme participants, so they get transformed from one-time customers into repeat clients and brand ambassadors.
I’m so excited for this conversation, as the customer experience is an often overlooked, but oh so important part of branding. How your clients and customers feel before, during and after interacting with your brand – whether it’s when they buy one of your products or their user experience as part of your group programme – has everything to do with how they perceive your brand, and whether or not they will come back for more. And maybe even more importantly: whether they will recommend you to their friends, or tell them to steer the heck away.
Shownotes
Connect with Jana:
Website / Raving Fans Formula Power Hour / Free guide: Four Foolproof Ways To Turn Your New Group Members Into Raving Fans
Join the interest list for my Brand it! Academy
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