Pam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.
Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your solution can solve that business problem.
Plunging into transformation and investing in a B2B solution can be risky for a prospect. Pam thinks that the best way to tackle this hesitation is by educating the customer. It’s essential to show the effect of not moving, alongside the benefits of subscribing, to get customers moving.
From a personal development standpoint, Pam shares that the best kind of work is doing something you love. Something that helps you get to what you love is also good when at the crossroads of a career decision. Pam thinks agility is vital, especially considering that today’s generation can have at least seven different careers in their working life.
Marketing leaders looking for inspiration, especially in tech, will find Pam’s advice insightful. Women business leaders will find Pam’s rise in tech an inspiration.
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
Learning About Startups from a Startup About Learning with Robert Feeney, Co-Founder of Knowledge As A Service
Using Influencers to Grow Your Business with Tree McGlown of Sideqik
Artificial Intelligence Helps Make Data Science More Accurate with David Wolfe of Inguo.io
Using AI to Streamline Your Software Ecosystem and Save Dollars with James Layfield of Clearfind
Blocking Bad Ads with Matt Gillis of clean.io
Future of Sales Development with David Dulany of Tenbound
Scaling With the Right People with Vivek Kartha of WorkSpace
Process and Vision in Startup Growth feat. Vincent Serpico, Founders Workshop
The Reality of Impostor Syndrome and Overcoming It with Kris Kelso, Author
A World Without Credit Scores with Shmulik Fishman of Argyle
Business Continuity in an Ever-changing World with Frank Shultz of Infinite Blue
Using Artificial Intelligence to Increase Sales with Anne Cheng
Processes & Project Management with Vinay Patankar of Process Street
Helping Startups Through Community with Sunir Shah, CEO of AppBind
Passing the Test of Time in Technology with Sherif Kozman of Extreme Solution
Leadership and Decision Making Principles with John Milburn of Clear Skye Inc.
On Being Customer-Centric and Workflow Focused with Derek Gerber of Explainify
DNA Computing Capabilities with Dave Turek of CATALOG
Resiliency and Flexibility as a Marketer with Chantelle Marcelle
Founding on shared philosophies with Di Di Chan of FutureProof Retail
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money