HIGHLIGHTS
[3:06] Being a business owner with a sales background
[6:59] Getting people onboard in your company - what you can do as CEO
[10:50] Building the sales organization in your company
[20:41] Supporting sales and the CEO's growing role
[25:51] Making your customer feel important, secure and happy
[31:00] Hiring outside help to communicate more freely in the office
QUOTES
[6:30] “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”
[7:00] "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"
[12:56] "You do need to have experience with hiring sales people and it's definitely a skill"
[20:43] "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"
[24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business"
Connect with Steve Benson in the link below:
Website: https://www.badgermapping.com/
LinkedIn: https://www.linkedin.com/in/stevenbenson/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
Creating a Mission-Aligned Sales Team with Leeatt Rothschild
Owning Your Role as Sales Leader with Torrance Hart
Solving Startup Problems with Craig Zingerline
The 3 Stages of Business Growth with Orrin Broberg
Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis
Aligning Your Go-to-Market Team with Pouyan Salehi
Building Relationships to Grow Your Business with Amir Reiter
Finding the Right Sales Leader for Your Company with Elay Cohen
Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij
Building a Customer-Focused Sales Strategy with Erik Frank
Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen
3 Mindsets Every CEO Must Develop in Their Business with Maria Nordstrom
Interviewing for Creativity with Kris Rudeegraap
Entrepreneurial Enthusiasm with Chris Cabrera
Benefits of Hiring a Sales Leader with Gary Goerke
Building and Maintaining Partnerships with Jamie Crosbie
Strong Contributors to Sales Success with Jon Ferrara
Directing Sales Profitability with Transparency with Ganesh Shankar
Reimagining How Salespeople Sell with Melanie Fellay
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show