The “Science” of cold-calling encompasses the things that almost anyone could implement in a few minutes of training or by using a script. You use an opener, deliver a pitch, talk next steps, and close—all while keeping it short and sweet.
Zoya believes that there are best practices that fall between the art and the science. They’re concrete things that you can implement, such as keeping the conversation focused on your prospect—not the product.
The “Art” of cold-calling encompasses the things that are difficult to teach, such as tone, tact, confidence, and sales and business acumen. Those things dictate a salesperson’s ability to get a prospect to open up.
The only way to improve and get better is to practice—which can be accelerated with a good coach. In this episode of Sales Reinvented, Zoya steps up into the coaching position to share how to master the art and science of cold-calling.
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PODCAST FAST TRACK
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Stories Make You Memorable with Philipp Humm, Ep #327
The Right Words are Key to Stories that Sell per Caryn Kopp, Ep #326
Problem-Focused Storytelling with Dave Butler, Ep #325
Successful Storytelling Hinges on Tension and Release (Steve Benson), Ep #324
Park Howell’s ABT Framework for Storytelling, Ep #323
Listening is the Key to Telling Stories that Sell per Kendra Lee, Ep #322
Immerse Yourself in Stories to Become a Great Storyteller per Steve Hall, Ep #321
The Importance of Context in Storytelling per Lisa Dennis, Ep #320
Applying Theater to Sales Storytelling with Charles McFarland, Ep #319
Why Imaginative Storytelling Sells with Janice B Gordon, Ep #318
Bob Apollo’s Mantra: Resist the Itch to Pitch, Ep #317
How Personal Stories can Be Relevant in Sales per Kristie Jones, Ep #316
Storytelling Drives Connections that Result in Sales with Justin Zappulla, Ep #315
Humans Communicate with Story with Melissa Madian, Ep #314
How to Combat Anti-Stories with Story with Indranil Chakroborty, Ep #313
Relevant Examples are Key to Good Storytelling Amy Franko, Ep #312
The Three Forces of Story with Mark Smyth, Ep #311
How Stories Make You Stand Out per Bernadette McClelland, Ep #310
Choosing Your Perfect Story with Kyle Gray, Ep #309
Why Salespeople Need to Create Emotional Context in their Stories [Dan Seidman] Ep #308
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