Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot.
In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!
Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#65: Marketing Hacks You Need to Grow Your Podcast
#64: Unifying Your Team & Improving B2B Marketing Strategies
#63: How You Can Be the Next StoryBrand Success Story
#62: How to Fix Your Marketing in 2 Days
#61: Create Brand Messaging That Works (BrandScript Deep Dive)
#60: What You ACTUALLY Need to Know About SEO
#59: Is It Time to Throw Out Your Brand Message?
#58: How to Start a Successful Marketing Side Hustle
#57: How to Escape a Marketing Rut
#56: How to Use LinkedIn Ads to Grow Your Business
#55: Five Effective Ways to Highlight the Problem You Solve for Customers
#54: Solutions to Your Toughest Marketing Questions
#53: Stories of Success Using the StoryBrand Framework
#52: How to Overhaul Your Marketing Now
#51: How to Make Your Marketing More Inclusive
#50: The Video Your Business Needs to Win Over More Customers
#49: The Best Way to Use Testimonials to Grow Your Business
#48: Why Your Commercial Isn't Converting
#47: Why Your Videos Aren't Engaging Customers
#46: Fix Your Marketing with One Assessment
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