Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)
Timestamps
#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)
#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya
#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone
#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks
#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce
#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)
#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)
#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)
#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)
#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.
#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel
#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall
#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)
Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more
April Dunford on Marketing Strategy and Positioning Yourself to Win
Think Like A Media Company (30 Minute Marketing Strategy Discussion)
Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups
The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni
Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson)
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