In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?
Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.
In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers.
In this chat you'll hear from Christie on:
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Find us at www.ladybrains.com.au
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Learn more about Mumpower at www.mumpower.com.au
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See omnystudio.com/listener for privacy information.
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