In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
A) They had to get onboard.
And...
B) They had get onboard FAST.
6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
During this conversation, Marlo talks through that journey from start to finish.
P.S. If you want to connect with Marlo, click here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/show-me-the-data/messageHow Shield Are Driving 40 Product Demos Per Week Using LinkedIn Outreach | Episode #15
How E-days Generated 5.5 Million Organic Media Impressions By Curating Their Own Research Through LinkedIn Polls | Episode #14
Handling An Inbound Lead Influx From Markets You've Never Sold To | Episode #13
Live AMA - Fernando/Xeneta
How SentinelOne Structure Their Content Marketing Program | Episode #12
How This Demand Gen Veteran Uses Historical Data To Plan Out Marketing Quarters | Episode #11
How Outreach Transitioned From "In-Person Events" To "Virtual Events | Episode #10
How Changing The SQL Process Increased Pipeline By 48% | Episode #9
How Xeneta Have Built Out The Ultimate "Outbound Prospecting Engine" | Episode #8
How Labelbox Drove $300k In Pipeline With Their First Webinar | Episode #7
How Surfer Doubled Their Userbase By Running A Black Friday Campaign | Episode #6
How Alyce Achieved 25:1 "Pipeline Generated:Spend" Ratio By Using Gifting | Episode #5
How The "Virtual Event" Space Has Evolved In A Post Covid World | Episode #4
How Sendoso turned $4K into $180K ARR by sending "Fortune Cookies" to target accounts | Episode #3
How Lumavate Achieve 35% Meeting Booking Rates Using Sports Cards Combined With ABM | Episode #2
How Forcemanager Drove 9,000+ Virtual Event Attendees | Episode #1
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth