What’s the secret to a marketing message that sticks and resonates with a premium audience?
I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise.
Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients.
Key Takeaways:
Resources Referenced:
Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader
Episode 52: MVP: Speaking To The Top 1% of Your Market
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators.
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses.
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.
The Evolution of Your Signature Program
Which Coaching Model Is Better: Cohort Or Evergreen?
How to Create Urgency to Get People to Buy Now (Versus Later)
How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner
Rethink Group Coaching & Create Scalable Offers Your Clients Love
MVP: What It Means To Go All In
MVP: Using The Commitment Ladder To Call Your Audience To Action
MVP: Why Educational Content Could Be Keeping People From Hiring You
How To Scale Your Signature Offer (without sacrificing your client’s Results)
4 Signs You’re Ready To Scale Your Coaching Business
Growing vs. Scaling
Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel
CATEGORY-OF-ONE PT III: Crafting Your Category Message
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche
How To Dominate Your Niche
Creating An Evergreen Content Machine
Content That Converts: 3 Things That Are Working Right Now
Pursuing Your Passion vs. Growing Your Business
Why Email Marketing Should Be Your Top Priority over Social Media
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips