Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin.
A fun conversation in English with Olivier Guérin about this new book, which is available only in French.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/performez-vente-olivier-guérin
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409 The Bezos Blueprint by Carmine Gallo
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407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
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402 Using Behavioral Science in Marketing by Nancy Harhut
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400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
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398 The Things We Love by Aaron Ahuvia
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396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
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