As Roberto and the Project Kansas team work in secret to launch New Coke, PepsiCo’s CEO Roger Enrico gets ready to fight back. In the aftermath of New Coke’s launch, Enrico launches a counter attack in the media that he hopes will put an end to the Cola Wars and make PepsiCo the victor.
To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sam Walton: Building a Walmart World | The Richest Man in America | 4
Sam Walton: Building a Walmart World | They Call Me Mr. Sam | 3
Sam Walton: Building a Walmart World | The Return of Sam | 2
Sam Walton: Building a Walmart World | Planes, Trains, and Discounts | 1
The Apple Genius: Tim Cook | Author Tripp Mickle Talks Apple After Steve | 5
The Apple Genius: Tim Cook | Titan | 4
The Apple Genius: Tim Cook | Tick-Tock | 3
The Apple Genius: Tim Cook | Rivals | 2
The Apple Genius: Tim Cook | The Visionary | 1
The McDonald's Invasion | The Big Mac’s Big Impact on Russia | 5
The McDonald's Invasion | Big Macs in Moscow | 4
The McDonald's Invasion | The Wolf Pack | 3
The McDonald's Invasion | Taken at the Flood | 2
The McDonald's Invasion | New Beginnings | 1
Exxon in Crisis | The Complicated Legacy of the Exxon Valdez | 5
Exxon in Crisis | Blame Game | 4
Exxon in Crisis | Cleaning Up | 3
Exxon in Crisis | Crisis Mismanagement | 2
Exxon in Crisis | The Accident | 1
Animating Pixar | Pixar’s Secret Sauce | 5
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Vanished Podcast
American Scandal
The Generation Why Podcast
The Minds of Madness - True Crime Stories
American History Tellers