When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies.
You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model.
Here an example scenario:
Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord.
Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company:
Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue.
On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone.
Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition
How banks, venture capital and venture investors help you grow
Increase sales without falling for this trap
How to boost cooperations and supplier relationships
How to systematize your business for profit scaling
How to deal with problematic buyers that suddenly turn toxic
Hire for Mindset (aka work attitude) - not Grades or academic titles
Scaling towards sustainable business models
How to increase the trust a buyer will invest in you?
Why is your client avatar a tripping stone or stepping stone?
The 3 Stages towards business growth
Designing a business from scratch that already exists
The sustainable idea - Green Cyber Security
The sustainable idea - The fossil fuel scam
Do we really need to prevent greenwashing in cyber security
Why is it important to implement a green cyber security in an organization?
B2B startup sales strategies
CyberAttacks are hurting everyone. So, how do we prevent this? Investing!
Trust is an important part of driving sustainability in an organization
What are the In-Demand Content Marketing Formats for 2023
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays