When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies.
You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model.
Here an example scenario:
Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord.
Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company:
Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue.
On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone.
Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition
How can ecommerce help you generate cashflow
How to actually get paid from your business - Interview with Tracey Bissett
How we can utilize Switzerland's powerful brand to generate more sales abroad
Do we always need to buy or produce everything in China?
Logistics can help companies cut supply cost
Sales people in IT sector will double their income in the UK by 2021
Is it acceptable to hold Sales Teams accountable
Why is it so important to give students a change to gain work experience in your business?
Generate new revenue from saturated clients
How to drive projects towards providing a competitive advantage
Effectiveness of Video Bait Ads for Small and Medium Enterprises
Strategies for consistent and sustainable growth in start-ups
Looking into product branding and brand advocates based on the example of Kerrygold
How videos help you grow your business
What makes a good branding strategy?
How B2B companies move business development online
What to focus your marketing on this year
What do IT consultants need in order to benefit from the upcoming trends that are changing the consulting industry
How opportunities provide IT service providers streams of recession proof income
What will generate sustainable profits for investors
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show