Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.
Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk
See omnystudio.com/listener for privacy information.
Niche content for a valuable audience, with Allianz
Being brave and inviting debate, with Shell
Creating super-relevant content for your community, with NFU Mutual
Fitting into the listener's day, with Zendium Toothpaste
Eating your own dogfood - with Propeller Group
Building trust & momentum - with Slater & Gordon
Telling complex stories - with GML
Thoughtful, intimate conversations - with Happiful Magazine
Shifting Audience Perceptions - with AQA
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