Throughout this podcast, Kathi and Mike have shared techniques and tips on how to make social media effective throughout the entire sales process. It works well in building a pipeline, nurturing leads, giving and getting referrals and achieving sales goals.
The more things change, the more they remain the same. You can’t close the sale without connecting first.
Valuable content (that customers need and appreciate) is still at the forefront of getting noticed online. Kathi and Mike share why content is still so important and illustrate that fact with an awesome real-time example.
In our music segment:
RIP Sinead O’Connor. Sinead sang at Shane MacGowan's 60th birthday party in 2018. This comment on the video says it all: "She sings from the inside, and never cheats a single note. Her spirit transcends all that is common, small, and mean." It gives you the chills!
A Classical composer experiences Emerson, Lake and Palmer for the first time.
The Rob Squad reacts to ELP Karn Evil 9 Pt 2
Here’s JayveeTV getting emotional about The Seekers and their harmonizing. (It’s so nice to see!)
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If you're a car person (worked/working in dealerships like us) we want to hear from you.
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 39: Facebook Video Results from a Real Time Test
Episode 38: Marketing Budget Concerns During Downturns
Episode 37: Which is Better: Being Famous or Building a Community?
Episode 36: Metaverse Schmetaverse
Episode 35: Three Punks Walk Into a Dealership w/Josh Friedman
Episode 34: The “I can’t find anyone who wants to work anymore” Myth
Episode 33: Social Selling with #FordVideoGuy
Episode 32: Facebook Ch, Ch, Ch, Changes…Again.
Episode 31: How to Be Better Than Everyone Else on Social Media
Episode 30: Let’s Talk About EVs, “Autopilot” and Safety
Episode 29: Digital Advertising and Data Privacy: What’s Next?
Episode 28: Social Media & Personal Branding
Episode 27: Using Video to Educate, Empower and Entertain
Episode 26: One Dept’s Markup is Another Dept’s Opportunity
Episode 25: No Fresh Ups: the Intersection of Car Sales and Technology
Episode 24: Employee Influencers: Mega Opportunity or Minefield?
Episode 23: The Metaphoric Meteor for Automotive Dinosaurs
Episode 22: Automotive Social Selling Really is a Thing
Episode 21: Helping Customers in a Digital World
Episode 20: Good People Are Hard to Find
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