The Early Days Podcast by DULO
Business
Discussing how adding value, asking questions, and listening to the customer can help grow a business, with John D Saunders.
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https://weardulo.com
John D Saunders, founder of 5four Digital is an experienced serial entrepreneur who excels at marketing. After selling several online stores, and a career as an advertising executive for the automotive industry, John decided to start his own marketing agency. The need to learn more and provide more value to others were the main principles behind his decision to take the entrepreneurial route.
In our conversation we go through a variety of topics and John mentions a lot of resources which you can start using today in your own business. Some of the things we covered - working in a remote environment, constantly learning new things and sharing those with the world, building a business on core principles such as adding value, asking questions and listening to consumers. We also dived deep into strategies for social media marketing and growing e-commerce stores.
Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/marketing-principles
Topics we cover in this episode:
01:35 - How John started his life in advertising
03:10 - Starting 5four
03:40 - Working with a remote team
04:13 - The transition from working on the side to full-time entrepreneurship
05:40 - Taking a leap of faith and having a contingency plan
06:30 - Finding 5four's first clients and the importance of networking
07:30 - Educating yourself and sharing everything new you learn
08:22 - Add value, ask questions, listening to your consumer
09:08 - Getting used to being your own boss
09:53 - Being a facilitator rather than a boss
10:25 - The process of self-improvement and self-education
12:37 - Balancing learning with execution
14:34 - Project and task management tools
16:40 - Starting 5four solo - the good and the bad
17:24 - Standard operating procedures (SOPs) and collaborating with others when scaling your efforts
17:56 - Having the confidence to hire your first full-time employees
20:22 - The benefits and disadvantages of working with a remote team
22:56 - Balancing time for internal marketing and business development
24:46 - Moving into a marketing manager role and out of the project manager role
25:37 - Social media platforms and content strategies with the highest ROI
32:40 - Tools and apps to have when starting an ecommerce store
35:34 - Recommendations for building out the Product Description Page on your store
37:10 - Documenting your life online
39:28 - Plans for the near future
42:10 - Links and handles
Slog 11 - Just about to record a podcast 🎙️
Slog 10 - #MarinIn🇧🇬
Slog 09 - Marin kills it and Julian plays tennis in a dress shirt.
The Early Days Podcast S2E11 - Endcrawl
Slog 08 - Choosing a model
Slog 07 - New intro and outro
Slog 06 - Small Updates
Live from our fulfillment center - SLOG 05
The Early Days Podcast S2E10 - Jeremy Scharlack
Slog 04 - Monthly Giveaway April
SLOG 03 - Kingsday in 🇳🇱
The Early Days Podcast S2E9 - Joseph Pack
SLOG 02
Julian Ridin' Solo
The Early Days Podcast S2E8 - Oliver Anwar
The Early Days Podcast S2E7 - Nhat Vuong
The Early Days Podcast S2E6 - Robin Vander Heyden
The Early Days Podcast S2E4 — Mike McGrail
The Early Days Podcast S2E3 - Tracy Osborn
The Early Days Podcast S2E2 - Armin Ghojehvand
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