Today I talk with Alex Bray of Prairie Letter Shop! We talk about the wedding industry & how it’s different from selling any other product. She shares with us about seasons of growth, the difference between a product being profitable and popular, and how to get started in the wedding industry as an artist.
About Alex:
Alex Bray grew up on the West Coast, the daughter of a teacher/crafter mom and a film executive dad. Given her family history, it makes perfect sense that she would end up as a teacher-turned-creative entrepreneur. With limited television allowed in her household, Alex filled her time with art projects and make believe businesses. Her love for lettering was apparent early on; she lettered her aunt’s wedding invitations at the age of 12.
After a stint with Teach for America in the Mississippi Delta and a few more years teaching high school English in Brooklyn, Alex took a leap of faith that landed her in the middle of the country, in Tulsa, Oklahoma, where she began work as a teacher trainer. A manager noticed her need for a creative outlet, and an Etsy shop was born. Within two months, Alex was surprised to find herself spending many late nights filling rubber stamp orders and lettering envelopes --and even more surprised by how much she loved the work despite the long hours. After building her skill and networking with incredible mentors for over a year, she heard God calling her to take another leap of faith into a drastic career change. Alex opened the full-time doors of Prairie Letter Shop on June 1, 2015.
Most days, you’ll find Alex in her quaint midtown Tulsa studio, listening to Spotify or podcasts and sipping just a bit too much coffee as she fills orders. She loves running outside, collects journals and craft supplies, thrives on relational time with clients, and lives for adventures with her handsome husband. Catch up with her on Instagram and drop a line!
Website: http://www.prairielettershop.com/
Instagram: https://www.instagram.com/prairielettershop/
Twitter: https://twitter.com/PrairieLetter
Pinterest: https://www.pinterest.com/magnolialetter/
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.
To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!
022 - Kristen & Lindsey Archer of Arch'd on Working with Family, Creating Products in Batches & Assembly Lines, & Having Day Jobs That Help Your Creativity Thrive for Your Creative Career
021 - Katherine Corden on Growing her Painting Hobby as a Side Hustle with a Full Time Career, Saying Yes to What She Wants, Painting Commissions, & Batching Work to Prioritize Her Time
020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
019 - Amanda Torres of The Curious Coconut on Paleo & Auto Immune Protocol Cooking, the Launch of Her First Cookbook, & Marketing Through Pinterest, Facebook, & Instagram, & Monetizing a Blog
018 - Erin Austen Abbott of Amelia on Owning and Curating for Her Gift Shop Amelia, Writing Her New Book, How to Make It, Being a Contributor to Design*Sponge, & More
017 - Abby Phillips of Memphis Fashion Design Network on Creating Memphis Fashion Week, Building a Collaborative Design Studio, & Education Courses for Designers
016 - Amanda Campbell of Amanda Louise Interiors on Targeting her Ideal Client through Email Marketing & Blogging, Creating Styled Spaces for her Customers, & Collaborating with Artists
015 - Stacie Bloomfield of Gingiber on Licensing Illustrations, Growing Wholesale, & Pivoting in Your Business
014 - Meredith Piper Art on Having a Studio Retail Space with High Foot Traffic, Creating a Signature Art Form of Encased Weavings, & Painting Live at Events
013 - Emily Jeffords on Painting Collections, Getting Buyers to Connect with her Art via Instagram, and Only Doing the Creative Work she Enjoys
012 - Mary Claire White of Falling Into Place on Opening a Retail Store, Visioning What You Want for Your Business, Branding a Candle Line, and Etsy Wholesale
011 - Kelly Parker Smith & Caroline Hull of Creative Biz Rebellion Podcast on Starting a Podcast, the Etsy Action Plan, The Mompreneur Hustle, and More
010 - Sarah Baumann of Signet Sealed on Starting a Creative Business in College, Art Shows & Pop Ups, and Encouraging Community as a Rising Tide Society Leader
009 - Mini Episode with Dorothy - Work During an Emergency
008 - Caitlin Horton of Horton Brand Strategy on How to Take a Strategic Approach to Design and Marketing for Your Business
007 - Liana Kangas on Comic & Magazine Illustration and Breaking Into New Creative Communities
006 - Hillary Butler Fine Art on Hosting Art Workshops, How to Balance New Mama Life and Her Art Career & More
005 - Valerie McKeehan of Lily and Val on Licensing Artwork, Working with a Spouse, and Opening a Brick & Mortar Shop
004 - Kat Gordon of Muddy’s Bake Shop on Building Community in Your Business & More
003 - Kristen Ley of Thimblepress on Building a Brand Through Hard Work & Faith, Managing a Team, & How New Products Form In House and Through Collaborations
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