Today I talk with Alex Bray of Prairie Letter Shop! We talk about the wedding industry & how it’s different from selling any other product. She shares with us about seasons of growth, the difference between a product being profitable and popular, and how to get started in the wedding industry as an artist.
About Alex:
Alex Bray grew up on the West Coast, the daughter of a teacher/crafter mom and a film executive dad. Given her family history, it makes perfect sense that she would end up as a teacher-turned-creative entrepreneur. With limited television allowed in her household, Alex filled her time with art projects and make believe businesses. Her love for lettering was apparent early on; she lettered her aunt’s wedding invitations at the age of 12.
After a stint with Teach for America in the Mississippi Delta and a few more years teaching high school English in Brooklyn, Alex took a leap of faith that landed her in the middle of the country, in Tulsa, Oklahoma, where she began work as a teacher trainer. A manager noticed her need for a creative outlet, and an Etsy shop was born. Within two months, Alex was surprised to find herself spending many late nights filling rubber stamp orders and lettering envelopes --and even more surprised by how much she loved the work despite the long hours. After building her skill and networking with incredible mentors for over a year, she heard God calling her to take another leap of faith into a drastic career change. Alex opened the full-time doors of Prairie Letter Shop on June 1, 2015.
Most days, you’ll find Alex in her quaint midtown Tulsa studio, listening to Spotify or podcasts and sipping just a bit too much coffee as she fills orders. She loves running outside, collects journals and craft supplies, thrives on relational time with clients, and lives for adventures with her handsome husband. Catch up with her on Instagram and drop a line!
Website: http://www.prairielettershop.com/
Instagram: https://www.instagram.com/prairielettershop/
Twitter: https://twitter.com/PrairieLetter
Pinterest: https://www.pinterest.com/magnolialetter/
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.
To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!
041 - Shanna Skidmore on Building a "Non Business" Business Strategy, Creating Sales Goals, & Going on Money Dates
040 - Hope Taylor, Photographer, on Investing in Industry Workshops & Conferences, Batching To Do Lists, & Outsourcing Tasks
039 - Katie Salmon of Katie Does Marketing on Promotional Calendars & Planning Better Instagram Posts in Less Time
038 - Emily Kerr-Finell of Wholesale in a Box on How to Approach Retailers and Find Shops that Fit Your Product
037 - Carrie Schmitt, Fine Artist, on Awakening Your Creative Spirit & Honoring Signs for Your Future Self
S2 Ep 36 - Dorothy Shain, Fine Artist, on Fostering Connections to Create Dream Collaborations & Building a Bucket List for Your Career
THROWBACK! 020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
035 - Cindy Hohman of Art Marketing Project on Authenticity in Marketing & Visioning Your Future
Episode 34 - Evelyn Henson, Illustrator, on Building a Brand, Dropshipping Products Online & Learning From Mistakes
033 - Maggie Covert LeBlanc of Walking Man Studios on Finding a Niche Subject Matter, and Working Through Grief with Art
032 - Taylor Lee, Abstract Painter, on Destigmatizing Mental Illness Through Art
031 - Molly Hatch on Growing Her Brand While Licensing Her Work
030 - Dorothy's 2017 Reflections on Making What You Want to Make, Being Your Own Boss, & Daily Journals on InstaStories
029 - Maria Brophy, Art Business Consultant on Programing Your Mind with Prosperous Thoughts to Create Your Future, Discussing Money, & Running Your Art Business Like a Business
028 - Carolyn Keating of Wholesale for Creatives on Wholesale Pricing, Working with Rep Groups, and Learning How Many Products You Need to Start a Wholesale Line
Episode 27 - Anna Vergos Blair and Katherine Vergos Riederer of The Art Project on Building a Favorite Community Spot for Children, Planning Crafts for Kids, & Working with Family
026 - Beth Winterburn, Fine Artist on Releasing Art Collections Online, Pricing Her Work, and Selling Work from Craft Fairs to Restaurants and Anthropologie
025 - Jessica & Clifford Huizenga of The Confetti Bar on Styling Photos & Scheduling Instagram with Planoly, SEO and Ranking High in Google, & Working with Your Spouse
Episode 24 - Deanna Hamsley on Selling Artwork Through Facebook Advertising, Getting Started By Hosting Workshops, & Tips for Connecting with Customers at Art Shows
Episode 23 - Kristin Vermilya on How to Create Product & Brand Photography, Her Podcast How to Fail!, & Tips on Blogging
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