If we want a business that has raving fans and constant referrals, events are non-negotiable, but that’s only if you do the work after everyone goes home.
If you don’t have a follow-plan in place, all the hard work, value and momentum of the gathering goes down the drain. Many real estate professionals think they can get by on digital strategies alone, but the online stuff can’t work if we don’t invest in face-to-face interactions.
The truth is, we need to get people to an event to complete the cycle that kicks off when they see us online. Post-event follow up gives us a reason to have conversations, which leads to conversions and ultimately more contracts.
How do we use technology to maximize our post-referral momentum? In this episode, I’m joined by co-founder of Fox Homes and author of “Six Weeks to Real Estate Success”, Dustin Fox. He shares the follow up sequence that has generated $400 million in sales in just 3 years.
The digital and video works because they feel like they’re getting to know you and it’s repeat exposure, but you still have to get them to an event. -Dustin Fox
Three Things You’ll Learn In This Episode
-The power of an $8 Costco holiday throw
Don’t underestimate the effect of a gift. How does one cozy and thoughtful item make us the first agent they want to call?
-How to turn event excellence into digital domination
What are some high-level, genius tech hacks Dustin and his team are using to get the most out of every client interaction at events?
-Hyper-local, micro-famous
How do we use YouTube ads, Google reviews and other online tools to turn us into local celebrities people are clamoring to work with?
Guest Bio
Dustin Fox is the co-founder of Fox Homes and author of Six Weeks to Real Estate Success. Before venturing into real estate, Dustin Fox amassed 15 years of experience in big box retail management, including leadership roles at Bed Bath & Beyond and Pottery Barn. This background fostered an acute understanding of customer service, which he has seamlessly transferred into his real estate career. As a fifth-generation DC Metro area resident, Dustin offers more than just transactional know-how; he delivers a lifetime of community insight. Raised in Oakton, VA, Dustin combines small-town heart with big-city results in his real estate practice. Together with his high school sweetheart, Devon, Dustin co-founded Fox Homes. Their mission is clear: to provide an unparalleled real estate experience that blends remarkable results with genuine care. Dustin's philosophy is consistently people-first. Dustin leads the number one Google-reviewed team in the DC Metro area, boasting over 1,600 reviews. His team has already closed an astonishing $160 million in sales in 2023, with almost 250+ transactions year-to-date. These remarkable achievements have consistently landed him on Northern Virginia Magazine's and Washingtonian's Best Real Estate Agent lists from 2018 to 2023, as well as earned him the Best of Zillow status for exceptional performance and customer experience. Go to https://www.foxessellfaster.com/ and follow @dustinmfox on Instagram.
Episode: 337
Title: The $400 Million Follow Up: How to Maximize Your Post-Event Referrals w/Dustin Fox
Host: Michael J. Maher
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204 Tip #4 of Top 10 Hot Referral Tips of Top Producers with Michael J Maher and Arnel Tanyag
203 Tip #3 of Top 10 Hot Referral Tips of Top Producers with Michael J Maher and Thommy Sandvick
202 Tip #2 of Top 10 Hot Referral Tips of Top Producers with Michael J Maher and Shawn Woods
201 Top 10 Hot Referral Tips of Top Producers with Michael J Maher and Neal Smith
200 The Tables are Turned on Michael on this One of a Kind Podcast with Tristan Ahumada
199 Find Your Why and be Set Free with Michael J Maher and Roger Savy
198 Get Listings in a Low Inventory Market with Michael J Maher and Paul Domenech
197 The Real Story You Aren’t Being Told About the Real Estate Market with Michael J. Maher and David Childers
196 Racing with Aloha with Michael J Maher and Fred Haywood
195 This Connection is Worth Millions with Michael J Maher and Paul Domenech and Tony Scarpero
194 Is This the Greatest Affirmation Ever Said? with Michael J Maher and Matthew Lee
193 MORE to the Story with Michael J. Maher and Toril Schoepfer White and Nicole Aldaz
192 The Power of Connecting with Michael J. Maher and Toril Schoepfer White and Nicole Aldaz
191 Who Let the Dogs Out....The Answer is This Guy, and it Worked Beautifully for Him! with Michael J Maher and James Nellis
190 Halftime Report with Michael J. Maher and Sheri Maher
189 A Sneak Peek into Michael Mahers Inner Circle Book Club
188 Risk and Grow Rich with Michael J. Maher and David Wood
187 Confidence with Michael J. Maher and Chantel Ray
186 Use This Powerful Social Media Tool to Get Referrals with Michael J. Maher and Brynne Tillman
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