Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Check out The Nugget on YouTube:
youtube.com/@thenuggetclimbing
Tom’s Other Episodes:
EP 75: Tom Randall (June 21, 2021)
Follow-Up: Tom Randall (Feb 17, 2022)
Sam’s Other Episodes:
EP 134: Sam Van Boxtel (Sept 5, 2022)
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Show Notes:
thenuggetclimbing.com/episodes/tom-and-sam
Nuggets:
0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities
0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema
0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)
0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do
0:15:58 – Tom’s quest to find the ultimate climbing experience in a single pitch, and climbing ‘Once Upon a Time’ E9
0:20:04 – Why are we recording an entire episode about YouTube?
0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going
0:26:10 – It’s still early on YouTube
0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?
0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts
0:36:35 – Why is YouTube the future of climbing media?
0:40:50 – Why long-form podcasts are similar to YouTube vlogs
0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)
0:46:20 – Why YouTube wins over static content
0:49:46 – What Tom has learned from growing the Lattice Training channel
0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel
1:00:25 – How technology levels the playing field for content creators
1:01:49 – How much do people make on YouTube, and where does the money come from?
1:07:27 – The keys to being successful on YouTube
1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)
1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail
1:16:40 – The importance of organization and systems
1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel
1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on
1:32:49 – Why aren’t brands doing more on YouTube?
1:36:09 – What should climbing brands be doing as far as YouTube is concerned?
1:40:21 – Behind the scenes with brand sponsorships
1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful
1:48:59 – What Tom is most excited to see on YouTube
1:50:36 – What Sam is most excited to see on YouTube
1:51:39 – What I am most excited to see on YouTube
1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States
1:57:57 – Watch full uncut podcast videos on Patreon
EP 175: Ady Wright — The Pressure of Opportunity, Acts of Rebellion, and Eating Oreos for Breakfast
EP 174: Bernd Zangerl — Developing World-Class Bouldering in the Himalayas, Entering the Easiness, and the Power of the Mind
Follow-Up: Hazel Findlay — Top 3 Performance Hacks (Teaser)
EP 173: Louis Parkinson — How to Break Down Dynamic Movements, the Benefits of Indoor Climbing, and Cultivating Confidence
EP 172: Brittany Leavitt — Seeking Change in Climbing, Unmasking, and Top Lessons From Teaching Kids
EP 171: Leo Houlding — A Life of Adventure, Climbing Big Walls With Kids, and Epic Stories From El Cap
BONUS: Ron Kauk — Spiritual Revolution for Evolution
EP 170: Karly Rager & Casey Elliott — What the Data Says About Weight, Height, and Ape Index, and Which Metrics Matter for Climbing Performance
Follow-Up: Steve Bechtel — Active Recovery: Everything You Need to Know (Teaser)
EP 169: Scott Johnston — A Masterclass in Training Principles, and Why Boulderers Should Train Their Aerobic System
EP 168: Don McGrath — Rewriting Unhelpful Scripts, How to Tackle Fear of Falling, and Playing as We Age
Climbing Gold — Hot Henry
EP 167: Alex Honnold — Epic Solos That Nobody Heard About, Near Misses, and Sh*tting His Pants While Free Soloing
EP 166: Will Bosi — Sending ‘Burden of Dreams’ V17, Dream Projects, and Functional Finger Strength vs. Party Tricks
Follow-Up: Katie Lamb — Sending ‘Spectre’ V14, and Breaking Down Crux Moves (Teaser)
EP 165: Charlie Schreiber — Asking "Why", Squeezing Lemons, and How to Have a Good Poop in the Morning, Every Time
EP 164: Melina Costanza — Why Eating Food Makes You Awesome, Competing to Win vs. Not Lose, and Fun Facts With Melina
Follow-Up: Matt Heyliger — How I Rehabbed My Bicep Tendon Injury, and How to Make the Transition From Rehab Back to Training (Teaser)
EP 163: Johnny Dawes — Legendary No-Hands Climbs, How to Master Footwork, and Life Lessons From Omelets to Icebergs
EP 162: Fundamentals — How to Structure Your Climbing Year
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