Tim Murphy, a senior reporter at Mother Jones, normally writes about national politics, not soda. In this interview episode on Coca-Cola’s Greatest Mistake, Tim will explain how New Coke is a story about both. According to Tim, New Coke didn’t fail. It was murdered in a culture war that has many parallels to today.
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Hatching Penguin | Penguin at War | 2
Hatching Penguin | Paperback Pioneer | 1
Colonel Santa Claus | Professor Eric Rath on the Globalization of Fast-Food | 2
Colonel Santa Claus | How KFC Conquered Japan | 1
Making Macy's | Retail Expert Dr Vicki Howard discusses the past and future of the department store in America | 5
Making Macy's | Marching On | 4
Making Macy's | A Change of Course | 3
Making Macy's | A Family Concern | 2
Making Macy's | If at First You Don't Succeed | 1
Milton Hershey: The Lord of Chocolate | Author James O’Toole on the Relationship Between Philanthropy and Capitalism | 5
Milton Hershey: The Lord of Chocolate | The Aftertaste | 4
Milton Hershey: The Lord of Chocolate | Notes of Bitterness | 3
Milton Hershey: The Lord of Chocolate | The Chocolate City | 2
Milton Hershey: The Lord of Chocolate | Sweet Success | 1
Cisco: The Founder's Dilemma | How Founders and Investors Can Get Along | 5
Cisco: The Founder's Dilemma | A Decaying Partnership | 4
Cisco: The Founder's Dilemma | Ousted | 3
Cisco: The Founder's Dilemma | Venture Lost | 2
Cisco: The Founder's Dilemma | Making Connections | 1
Building Lego | Toy Expert Chris Byrne on the rise of Lego | 5
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