What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more.
About Elizabeth Harr
• Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth.
• Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.
• She has worked with clients in the for-profit, non-profit, and government sectors, helping them map out growth plans using technology adoption and now leads Hinge's practice that focuses on branding and marketing strategies for technology services firms.
• She has co-authored several Hinge research books and reports, including two of their more recent books, The Visible Expert and Inside the Buyer’s Brain.
Key Takeaways:
• Build a marketing system around a buyer and think about how you're taking people to the next level of a buyer's journey.
• On average 80% of the firms you compete with are not on your radar. That means you may be improperly positioned and you don't know your audience as well as you think.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
033: Interview with Akbar Jaffer formerly at Social Annex
032: Interview with Nicolas de Kouchkovsky (NK3) from CaCube
031: Interview with Pere Codina from Kompyte
030: Interview with Jonathan Friedman from Reactful
029: Interview with Meira Primes, CMO of Cloudyn
028: Interview with Kristian Valk from HotelChamp
027: Interview with Ethan Rasiel from Lightspeed PR
026: Mark Faggiano from TaxJar
025: Interview with Sean and Chris Miller from Tubular.io
024: Interview with Szymon Klimczak of LiveChat
023: Interview with Tim Matthews from Incapsula
022: Interview with Elizabeth Yin from 500 Startups
021: Interview with Jason Crawford of Fieldbook
020: Interview with Dale Clareburt from Weirdly
019: Interview with Neil Patel from Quick Sprout
018: Interview with Michal Sadowski from Brand24
017: Interview with Erik Anderson from Gravy
016: Interview with Ron Sela from Start-a-Fire
015: Interview with Idan Gazit from Heroku
014: Reuben Metcalfe - Serial Startup Growth Hacker
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast