Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates.
They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with.
This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.
See omnystudio.com/listener for privacy information.
Niche content for a valuable audience, with Allianz
Being brave and inviting debate, with Shell
Creating super-relevant content for your community, with NFU Mutual
Fitting into the listener's day, with Zendium Toothpaste
Eating your own dogfood - with Propeller Group
Building trust & momentum - with Slater & Gordon
Telling complex stories - with GML
Thoughtful, intimate conversations - with Happiful Magazine
Shifting Audience Perceptions - with AQA
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