There’s so much competition in today’s marketplace that customers often resort to price as the primary differentiator. Salespeople often fall into the trap of trying to do more for less, only to find that this is a race to the bottom. The result for business owners is they are not making sufficient margin to reinvest in the company and innovate to create truly differentiated solutions.
🛎 In this episode, Marc sits down with the Master of Storytelling for Sales, Adrian Davis.
They uncover how to use the power of story to rally your entire organization around a central purpose, and to emotionally engage customers in YOUR value.
As President & CEO of management consulting firm Whetstone Inc., Adrian has worked with the world’s leading corporations. Companies such as Dupont, Johnson & Johnson and ITW have partnered with Adrian to create greater value for their customers. He is a Certified Speaking Professional (CSP), a certified Professional in Business Process Management (P.BPM) and a Certified Competitive Intelligence Professional (CIP).
The author of Human-to-Human Selling, Adrian is an internationally recognized, thought-provoking speaker and trusted advisor to CEOs and sales leaders. He is frequently called upon to address executive teams and sales groups on the subjects of selling value and sales excellence.
Connect with AdrianVisit his website at whetstoneinc.ca
adavis@whetstoneinc.ca
https://www.linkedin.com/in/adriandavis/
Pre-order Adrian's new book, Heroes, Villains and the Thrill of Professional Selling: https://amzn.to/3QRjSXi
Get his book, Human to Human Selling here: https://amzn.to/3YKlhR6
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About Your Host, Marc HaineNeed to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar.
Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher
Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.
Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.
Dare to be the exception™
Connect with Marc+1 (780) 729-4932
🗓️ https://meetwith.marchaine.com
Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.
Elevate Your Business and Personal Brand Presence with Suzanne Tulien
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Leading in Real Time with Michelle Ray
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