Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model.
She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career.
Interview with Emma Valentiner - CanIRank
Interview with Ike Singh - Social27
Interview with Chris Willis - Acrolinx
Interview with Kate Terry - Turtl
Interview with Mark Abrami - Hootsuite
Interview with Martin Larsen - Conferize
Interview with Jose Palomino - Value Prop
Interview with Naren Hariparanthaman - Social Animal
Interview with Riaz Kanani - Radiate B2B
Interview with Tim Bohn - GatedContent
Interview with Steffen Hedebrandt - Dreamdata
Interview with Cassandra Jowett - PathFactory
Interview with Shea Castle - Terminus
Interview with Andrew Hally - Bynder
Interview with Olivia Kenney - LeadSift
Interview with Sam Ovett - Mobile Pocket Office
Interview with Steve Zakur - Solosegment
Interview with Chris Newton - Intellimize
Interview with Abhi Yadav - Zylotech
Interview with Joel Harrison - B2B Marketing
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