Episode 71 - The End of Advertising As We Know It
I’m not going to lie. Advertising is interruptive.
Advertising is annoying.
Advertising is a waste of time unless you’re doing it differently than you did back in the day.
You can only throw so much money into advertising before those on the receiving end are going to completely ignore you.
I read a ridiculously awesome article written by Frank McKinley recently, "Why Advertising Doesn’t Work." You can read it for yourself on Medium here: https://medium.com/publishous/why-advertising-doesnt-work-51eb21df575c
In this article, Frank talks about how much the world has changed and how ineffective “buying interruptions” is these days.
Stop the insanity, I say.
Personally, I love advertising.
I love marketing.
I love social media.
But the same old same old simply isn't working anymore.
You. Me. Everyone of us in this business has to concentrate more on authenticity, creativity, transparency and immediacy.
Enough with the smoke and mirrors.
Enough with the clever hacks and chicanery.
Enough with the monstrous budgets.
If you ask me, just being yourself is the best advertising you can buy today.
People Don't Like Advertising and Marketing
What's Your Goldfish?
A Few Words with Ed McDonough
A Few Words with Jeffrey DeSocio
A Few Words with Emilia Chagas
Involve Your Customers in the Sales Process
A Few Words with Dave Matson
Advertising is Everywhere
A Few Words with Jeff Copetas
A Few Words with Peter Berson
There's No Yabba Dabba Doo on Social Media
Social Media Can Change the World
A Few Words with Julia Becker Collins
Personalities as Publishers
Stop Trying To Be Somebody Else
A Few Words with Michelle Mercier
Share the News on Social Media
Age Doesn't Matter on Social Media
A Few Words with Lysa Miller
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast