We humans, especially in the naturals space, have desires to live strong clean, and healthy lives. My guest Jane is no different - however, her journey into the better-for-you space took a route many of ours don’t. A child born with food allergies added fuel to her entrepreneurial ways and inspired her to use her natural leadership ways to help move the free-from movement mainstream.
In this episode, Jane Pinto, founder of First Crop, Don’t Go Nuts, Sacred Sleep, and the Pinto Barn shares with me, her journey of developing brand ecosystems that are based on the foundations of reciprocal relationships. She challenges our thinking as brand owners and consumers to do one thing every day that holds our industry accountable for the claims we make and the passions and commitments we profess. And she reminds us that true leadership starts with the heart. Listen, learn, and get inspired!
In this episode we learn:
About Jane Pinto:
Jane Pinto is founder of First Crop, Don’t Go Nuts, and Pinto Barn. She is a lifelong visionary in the naturals and wellness space building cultures of love and care, companies with strong missions that are devoted to healing and elevating people and the planet, and spent her entire career helping corporations create workplaces that honor unconditional equality. Her companies create innovative products and services that help people improve their lives through engaging with consciously created, uniquely designed products.
LinkedIn: https://www.linkedin.com/in/jane-pinto-5977a814/
E-mail: jpinto@firstcrop.com
Show Resources
Pinto Barn - Founded in 2011, based in Salida, Colo., Pinto Barn is a collective of caring hearts who commit their energy, talents, and passion to consciously creating products that help people to live healthy, whole lives. Divisions include Don’t Go Nuts and Sacred Sleep.
Don't Go Nuts - makes safe nut-free foods using organic, non-GMO ingredients that are good for you and good for the planet.
First Crop – A hemp and CBD brand with the mission of “Healing People and Planet one seed…one soul… one regenerative act at a time.”
Sacred Sleep – a division of Pinto Barn Inc., is a company dedicated to Lifestyle Sleep Wellness and to creating Sleep Sanctuaries to help people set intention around sleep. In addition to the new organic cotton and fair-trade alpaca collections, Sacred Sleep’s product offering includes luxury eucalyptus blend sheets and mattress covers, medicinal herb loose-leaf teas in daytime and nighttime blends, and custom locally made pottery mugs and tea bowls. Sleep is sacred, so are you.
Hilary's Eat Well - is the creator of convenient and culinary foods that are made from real ingredients and are free from common allergens. We are helping to heal the American diet by bringing these foods to all people who seek tasty, nourishing cuisine. Our products forge innovative culinary paths and disrupt the status quo. We care about the health of our customers, employees and ecosystem.
EnjoyLife - Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
Denielle Finkelstein - The Future of Plant Based Period Products
Christy Goldsby - The Simplicity of Life and Health in a Bite-Sized Moment
Ciara Dilley - Frito-Lay is Changing the World of Business for The Better
Linda Appel Lipsius - Living Your Truth: Linda’s B-Corp Story
Karen Huh - Food Techs Role in Reinventing the Joy of Everyday Foods
Sharelle Klaus - Changing Consumers Behavior Around Happy Hour
Susie Quesada - Leading with Purpose and Values in a 3rd Generation Family Business
Janet Lee - What Big CPG Has Learned From Entrepreneurial Brands About Innovation
Darcey Howard - Coaching a Passion Brand to Performance
Kimberly Lee Minor - Redefining the Naturals Category Through Cultural Transformation
Junea Rocha - The Keys to Success: Hard Work, Tenacity and a Support Network
Carol Smith - Product Innovations Role in the Changing Consumer Landscape
Jane Miller - When Big CPG Meets Passion Brand: Building a strong team starts with trust and compassion
Jennifer Norman - Building A Beauty Brand Through the Lens of Ikigai
Kate Ruffing - Leading Through Times of Changes
Beth Corbett - Packaging and Supply Chain Trends and Plans: Start planning now!
Pilot Episode
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom