Episode 96 - Staying in Touch With Your Audience During the Coronavirus Pandemic
Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen.
Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too.
Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans.
They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days.
Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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