Promising greater transparency, improved security, and decentralization, blockchain technology has the potential to fundamentally upend the status quo. Some analysts even predict it will be the next multi-trillion dollar opportunity. While the average sports fan may be familiar with the NBA Top Shot’s of the world, the sports industry continues to be at the cutting edge of innovative blockchain technology applications that extend far beyond NFTs. Headed into 2022, organizations are thinking critically about blockchain in their long-term strategy. How will pro sports leagues continue to embrace this new tech? What new products will consumers start seeing? This panel will bring together leaders shaping the blockchain strategy for some of the biggest players in sports, defining future use cases for the technology across ticketing, sponsorships, fan tokens, and much more.
Defending the Pass: Using Player Tracking Data to Gain New Insights
Press Any Key to Start: How to Build an Esports Brand
Tackling the Name, Image, and Likeness Issue in College Sports
Sports in 2040: Hindsight is 2020
Sponsorship in the 2020s: Leveraging Technology to Uncover Gems
MLS Growth Story: A Conversation with Don Garber and Jonathan Kraft
Soccer Analytics: The Beautiful Game Meets the Analytics Edge
Reinventing a Business: The Future of Sports Business
From the Martial Arts to the Art of Negotiation – Sport, Science, Art, or Philosophy?
Michael Lewis – Going Deep with Mike Leach – The Most Innovative Mind in Football
Competing with the Couch: Improving the Venue Experience
Sports Mythbusting
It’s Complicated: Athlete Relationships with Social Media
Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)
Basketball Analytics: Hunting for Unicorns
Soccer Analytics: Shaping the Future of the Game (Presented by OptaPro)
Data is the New Black: Building Data-Driven Organizations
Making the Modern Athlete: A Conversation with David Epstein and Malcolm Gladwell
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
Metrics are the Mike: Football Analytics
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