On this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites.
Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention.
Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, writing training modules and delivering training for Women Entrepreneurs in developing countries. Her clients included the United Nations, the International Labor Organization, the International Trade Organization, Women in International Networking (W.I.N.), the Private Sector and NGOs.
Cathline shared her approach to market testing, scaling production, management of cash flow and supply chain, distribution, marketing, sales and her grand vision for the future.
We go into some detail on the rigorous process required to become certified vegan, gluten free, nut-free, Kosher & non-GMO - the enormous amount of time, record keeping and costs associated, AND the rewarding value & credibility that it can bring to your business.
It was an absolute pleasure speaking with Cathline, and a privilege to have had an hour of her time to dig into the world of Wise Bites and business in general.
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Founded in 2012, Wise Bites is a family owned food manufacturer and distributor of certified vegan, gluten free, nut-free, Kosher & non-GMO baked goods that are produced in their own dedicated facility, located in Richmond, B.C.
With a current collection of over 23 SKUs of various cookies, muffins & treats (all of which are proudly free of the top 11 allergens) Wise Bites can be found in all of the large retail banners right across Canada in the gluten free and health food section.
https://wise-bites.com/
Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
70. Driving a side hustle onto the retail shelf with Andrew Zuk - Founder & CEO of Plantworthy Food
69. International expansion, funding & company culture with Margaret Coons - Founder & CEO at Nuts For Cheese
68. Bringing a family tradition onto the retail shelf with Heather Tofanello - Co-Owner at Nonno’s Pasta Shop Ltd.
67. Exploring new markets in the food based CPG world with Rushd Khan, Owner of Barakah Eats
66. Key market & consumer research ideas for your CPG startup with Jared Kligerman - President at The Think Tank & Co Founder at Wander Nut Butters
65. CPG Packaging & Labeling Requirements with Roger LaRochelle - Principal Consultant at RLR Consulting
64. Roll up your sleeves and get it done with Mellisa Mills - Founder & CEO of Spread’em Kitchen
63. Current end of life systems for flexible packaging with Colin Isaacs - Owner & Senior Sustainable Development Analyst at CIAL Group
62. Climbing the CPG mountain with Jasmine Byrne, President of Big Mountain Foods
61. How to launch and run an equity crowdfunding campaign with Lori Joyce - Founder & CEO at BETTERWITH ice cream
60. 30 minutes with Suzie Yorke - Board Member & Founder of Love Good Fats
59. Print technology in 2022 and what that means for your packaging project with Kelly Roberts, President and CEO of Canflexographics
58. Brand building, equity crowdfunding, pinpointing your value proposition and parenting while growing your business with Lori Joyce - Founder & CEO at BETTERWITH ice cream
57. It’s time to level up your CPG industry network with Aaron Skelton - President & CEO of the Canadian Health Food Association (CHFA)
56. The pathway from idea to operational with Myrna Selzler Park, CEO and founder of Bodacious Artisan Foods Inc. aka BABz
55. The winning formula of intimately knowing your industry, product and consumer with Richard Pollock - President & CEO of Pauling Labs (Ener-C)
54. The Art of the Launch: Instagrammable Packaging, Iconic Branding & How to Get Your Brand Visibility Online with Rebecca Rochon, Co-Founder & CEO of Pivot & Pilot Creative Inc.
53. Addressing food waste, hunting for the right investors and the next evolution of Susgrainable with Co Founder & CEO Marc Wandler
52. Keeping motivated in business, the strength of mindset and a recap on the year that has been with Coach, Podcaster and Author, Brad Bodnarchuk
51. Sustainable seafood harvesting, shifting to an online sales model and the skill of sales with Guy Dean, President & GM at Organic Ocean Seafood Inc.
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