"If you look after your customers you can almost eliminate unintended churn, win customers for life and drive net revenue retention", says Markus Rentsch, founder of Remark-able and a lonely voice of sanity, advocating relentlessly for the customer. Cost of customer acquisition has risen by 60-75% in the past few years. Investors are focusing on profitable companies. Profit from expansion is 1150% compared with new accounts generating 18% and upsells 170%. The economics of putting your customer at the heart of everything you do is multiples more profitable than the way 3 generations of leaders have led!
If you don't follow Markus's LinkedIn content, make sure you do. Every post I've read from him is intelligent, well crafted and real world practical. No fluff, no faff and no lies to peddle a book or a methodology. Just down to earth, human, compassionate content that is instantly relatable.
We discuss good #CustomerSuccess & #CustomerExperience and the positive impact in will have on top and bottom line, retention, customer churn, employee engagement ... I could go on, but instead just listen to what he has to say.
linkedin.com/in/markus-rentsch-customer-value-led-growth-for-saas
Websites:
Email: markus.rentsch@remark-able.at
--
DM me to get a copy of Markus' excellent Customer Value Led Growth primer, or email marcus@laughs-last.com if you are the owner or CEO of a technology company with a goal of generating annual recurring revenue in excess of $20M.
Ian Campbell: Why Buyers Really Buy and Uncovering What They Truly Value
Andy Cunningham: Messaging Lessons From Silicon Valley and My Time with Steve Jobs
Prof Ben Guttman: Simplicity is the Ultimate Sophistication: Embrace Minimalism and Unleash Your True Brilliance
Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win Rate
Nicky Parker: Listening Your Way to Higher Profits, Improved Retention and Expansion
Dr Raymona Lawrence: A Conversation About Diversity, Profitability and Leadership
Al McBride: Why Good Negotiation Rarely Happens At The End of the Sale?
The AI Wild West: Can Laws and Ethics Tame the Frontier? with Mark Consigli
Are You Committing Marketing Malpractice? Diagnose the Problem and Discover the Cure with Aaron Hassen
Ep 500: Ask, Listen, Outclass your Competition - a Masterclass in Empathic Questioning
Tired of Hustling? How to Do Less and Earn More Using Clever Systems with Simon Severino
Unleashing the Power of Mental Toughness with Anthony Taylor
Master the Art of Future-Proof Marketing with Mark Schaefer: Unleash Your Supercharged Success!
Women Business Owners, preparing your business for growth and exit with Patty Block
Tal Paperin: Success Comes To People Who Plan, Execute and Adapt Not Those Who Talk About It
Could it be That Your Biggest Obstacle Might be the 6 Inches Between Your Ears
Peter Wheeler: Rebuilding Trust: How Businesses Can Win Back Customers’ Faith
”The Hidden Power of Contrast: How Your Sales Conversations Could Transform
Philipp Humm: Grow Your Business through Transformative Storytelling
Stop The Fear Mongering Around AI says Dr Lisa Palmer
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money