Join us as we talk to Dave Stein, co-author of BeyondTheSalesProcess.com.
Sales people are focused on the immediate deal. We get that. You may win that deal, but that isn’t the way to build a long-term relationship with your customer. And we all know that acquiring the next new customer is far more expensive than growing with your exiting ones.
Dave and Steven’s book has some very positive and in-depth reviews on Amazon,and it’s certainly clear readers are finding immediate takeaways. Check out their customer-focused book, which includes some top-notch companies and industry leaders from across the globe. Each one talks about a customer, and even brings their customer into their case study. The reader is taken on a journey starring real companies,real people and their real customers. Learn about their 12 strategies that illustrate the Engage/Win/Grow approach. Words like customer, trust and success seem to jump off the pages and this book doesn’t relentlessly focus on closing deals as some sales authors do. On Monday, 5/30, find the full transcript and links at Heinz Marketing.com.
Live on Thurs. 5/26, Listen in at 11:30 am PT when the Queen of Social Selling, Jill Rowley joins Matt Heinz live here on Sales Pipeline Radio.
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How vs Who: Why Relationships Still Matter in the Age of AI
How to Build & Scale the Human Side of Marketing
ABM Maximum Results on a Minimal Budget
How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing
Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report
6 out of 10 Generational Businesses Fail – How to Save a Legacy Business
How to Build Empathy As Your Sales and Marketing Superpower
From Intuition to Science: Targeting Ready-to-Buy Accounts
Best Practices for Successful Sales and Marketing Integration
Right-Sizing Your Tech Stack Amidst Economic Uncertainty
Roadblocks to Delivering a Competitive Buying Experience
Leveraging AI to Find Your Best Prospects
How to Hire, Onboard and Coach World-Class Sales Talent
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Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn
Leading Your Sales Team in Times of Change
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
How and Why a Bulletproof Sales Mindset Requires Resilience
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