WVU Marketing Communications Today
Business:Marketing
This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.
WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
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Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
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You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
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Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
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