Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.
Guests:
Resources:
A look at the top Latin America economies and their consumers
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
How can brands embrace sustainability in meaningful and believable ways?
The future of cookies: The impact on online marketing and consumers
Deliver a fresh, compelling shopper experience in 2021
A conversation with TerraCycle on sustainability
How premium brands are leading economic recovery
Building connections beyond pride month
The Asian Powerhouses: Their consumers and values
The secret to mobile advertising
Are we “back”? An update on consumers and COVID-19
How brands can win consumers' hearts in the new marketplace
The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
A successful product's journey from idea to launch
How data can drive smarter decisions
How to optimize eCommerce and boost sales
Using consumer trends for strategic insights
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast