So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.
Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)
In conversation with Andrew Smith from The Charlesworth Group about marketing in China
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
The (re)birth of the virtual meeting
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
How do recent white papers from Springer Nature and Wiley compare?
Key findings from the STM Global Brief 2021- Economics & Market Size
Monitoring the open access policy of Horizon 2020
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Handy tips for remote working - flexible working and multitasking in response to COVID-19
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
Google Analytics – what’s in the latest update and how could it affect your marketing?
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
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