WVU Marketing Communications Today
Business:Marketing
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When she’s not writing or editing or distributing content at work, she’s reading thrillers, science fiction or fantasy (or working on her own fantasy trilogy). Gennifer holds a bachelor’s degree in English from West Virginia University and met her husband in an elevator at Summit Hall.
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WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel.
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Treat Data Like a Team Member in Order to Succeed
The Persuasion Code: is there really a part of the brain that decides?
Top 3 ways data impacts the creative process + 3 tips on how to help your creative career
Why a Programmatic Media Approach has Value!
Social Media Metrics: Skinny Version
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Integrated and Data-Driven Marketing at Integrate WV 2018
Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Topics and Trends in Direct and Digital Marketing
Has customer empowerment killed CRM?
The Value of a Programmatic Media Approach
Simplifying Social Media Metrics
Getting the Full Benefit out of Your Customer Research Data
Data at the Crossroads of Congress and Ethics
Living Comfortably with Data
Mind the Gap – Here comes Generation Z. Are you prepared?
5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio
Relevance Raises Response
Time to declutter your data and create your own narrative story
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips