Last summer, Taylor Swift came out with a great new song called, "Look at What You Made Me Do." And on that song, she said something like, "Sorry, the old Taylor can't come to the phone
right now. Why, oh, 'cause she's dead."
Marketers, advertisers, PR people, social media people, business people in general...what can we learn from those lyrics?
A lot of her fans, including myself, took it to mean she had grown up...and she has as an artist, a performer, a business person. She has grown up in so many ways. She has evolved. She has changed with the times. She is better than ever.
And we need to be better than ever.
Sorry, our old marketing, advertising, PR, social media, business ways can't come to the phone right now. It's 2018. We need to be better. We can be better. We need to be like Taylor Swift.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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