One of my many summer jobs as a kid was to drive an ice cream truck.
To this day, I can remember selling all those fudgicles, popsicles, creamsicles, chocolate eclairs and strawberry shortcakes.
Behind the wheel of my truck, I would wind my way through the neighborhoods of my hometown, announcing my arrival with that familiar ice cream truck jingle, that same, old melodic chime that would play over and over again. And almost as if on cue, customers would appear out of nowhere…like clockwork.
Your brand, corporate or personal, needs to be like that ice cream truck on social media.
You want your audience to be anticipating your arrival on the scene. You want them to know you. You want them to like you. You want them to see you so often on LinkedIn, Twitter, Facebook, Instagram and other such online communication channels that it is almost impossible to ignore you. You want your fans, followers, connections and constituents to feel like they just can’t wait for the content you have to offer them today.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
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