WVU Marketing Communications Today
Business:Marketing
Phone reps are no longer the front line of customer service. Customers now reach out to their suppliers first through digital channels. In turn, companies worldwide view their call centers not only as a cost center but also as a revenue opportunity. AI across the customer lifecycle is driving innovation in prediction, conversation and analytics, backed by a combination of cognitive engines and human assistance.
Listen to our conversation with one of the leaders in what is being called AI-driven conversational engagement. Seb Reeve, EMEA Director of Strategy & Business Development at Nuance, is responsible for defining and evangelizing the Nuance customer care proposition worldwide – sharing how companies can create extraordinary automated experiences.
If you are skeptical about the importance of this trend, consider that Microsoft is about to acquired Nuance for an estimated $19 billion, the 2nd largest acquisition in Microsoft history. Join us to learn about what’s new in customer engagement, and where it’s headed.
About our Guest:In his current role at Nuance as EMEA Director of Product Management and Marketing, Sebastian Reeve is responsible for defining and evangelizing the Nuance customer care proposition across Europe, the Middle-East and Africa – sharing how companies can create extraordinary automated experiences which their customers actively choose to use rather than simply tolerate and complain about.
WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
What Does the Future Hold for Search?
Healthcare Marketing is Moving Fast, but Where?
Of the Four Ps, Pricing may be the Key to your Future
The Emergence, and the Future, of Purpose Marketing
Will the Future Still Have a Place for the Intuitive Marketer?
Marketing from the Inside Out
Marketing for Small Businesses in a Time of Uncertainty
The Future Belongs to RevTech
Marketing Horizons First Half Roundup 2022
The Future Belongs to Gen. X
Digital Anthropologist: The New Role for Marketers
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
The Future of Higher Education Marketing
The Promise of Connected TV Advertising is Here
The Future of Content Marketing Will Surprise You
Beware! Customer Expectations Never Go Backward
New Directions for Virtual Events
It’s Time to Humanize, not just Analyze, Data
Fast Start over the Marketing Horizon in 2022
Direct Marketing has a Big Future
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips