More than a Few Words is a Marketing Conversation for Business Owners.
Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers.
As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or service.
Mike Wittenstein says those three elements comprise your "reason for being" which can become the North Star, or guiding principal for your business.
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
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