The Passle Podcast - CMO Series
Business:Marketing
For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set themselves apart and gain prominence in their field.
Social media and content marketing present a whole world of opportunity for legal CMOs and their lawyers when it comes to leveraging networks and enhancing their personal brands.
Lee Watts is someone who knows all about this. With 20 years’ experience working in legal marketing, and most recently 8 years as CMO at Smith Gambrell Russell, Lee has a wealth of knowledge when it comes to differentiating your brand in the market.
Eugene McCormick is lucky to catch up with Lee to hear about her latest endeavour as an independent marketing consultant, and her own experiences in developing personal brands, from lawyers to her own.
Lee and Eugene cover:
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities
Episode 39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development
Episode 35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm
CMO Series Special - LMA ’22: What to expect
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
Episode 29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast