A Brighter Web | Grow your business with digital marketing
Business:Marketing
Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?
What is a marketing stack?The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.
What are the different categories to consider?It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.
I lean toward the best of each piece but certainly combine when I can.
How do you set a budget for your software?In most cases, for a small business, time is a bigger issue than cost.
The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.
Do you need digital tools for everything?YES! At least that’s our opinion.
Project Management with Brooke Desmond
Marketing Agencies with Ali Green
Search Engine Optimization with Bobby Kircher
Content Marketing with Adam Walker
Special Announcement: A New Podcast Format
Optimizing Website Conversions to Grow Your Business
10 Ways to Monetize Your Digital Marketing Content
Creating an Effective Marketing Budget
Capitalizing on Networking Events for Marketing Growth
Our 6 Least Favorite Marketing Channels
The 7 Top Skills Every Marketer Must Have
How Guest Contributions Can Extend Your Marketing Reach
B2B vs B2C: Why They’re More Similar Than You Think
Maximize Customer Testimonials and Case Studies For Your Business
A Special 50th Podcast Episode!
A Deep Discussion about Dealing with Digital Distractions
Make Your Marketing More Sustainable with Evergreen Content
Taking Control of Your Online Business Reviews
Connecting Digital and Traditional Marketing Channels
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth