A shorter episode this time (due to some technical issues) but a good one! Read the full transcript on the Heinz Marketing Blog starting Mon. 5/14/18
We talk about the importance of:
More about Elissa @elissafink
Driven by data. Leading by example. Building authentic brands and communities. And most importantly, creating customers for life. Having joined Tableau Software in 2007, Elissa Fink has served as CMO through its rise from start-up to a billion dollar enterprise. Tableau is now widely recognized as the leader in data analytics, one of the hottest technology sectors. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing technology and now owned by Equifax. She has also served in marketing, product management and product engineering executive positions at Tele Atlas, a multi-national map data company now owned by Tom-Tom, TopTier Software (now SAP), and Claritas (now Nielsen). She began her career selling advertising for the Wall Street Journal. Elissa holds a BA from Santa Clara University and a MBA in Marketing and Decision Systems from the University of Southern California.
New Insights & Benchmarks for Customer Experience
How CROs Can Flip the Relationship with Finance
Making Sales Enablement Stick
Future-Proof Demand Strategies That Work
Marketing in a Crypto World
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
The New Rules for Managing Remote & Hybrid Sales Teams
The (Surprising) State of B2B Lead Engagement
How You Can Stop Selling Out and Start Selling In
B2B Brand (and Rebranding) Best Practices
Embracing the Complexity of Successful B2B Marketing
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Sustainable Marketing in Action
Get Inside the Mind of your CFO
Building a High-Growth Marketing System on a Lean Budget
What Happens When Servant Leadership Meets Sales
Leveraging Video for Sales & Marketing Success
Managing and Measuring Marketing Performance
Why Can’t Product and Marketing Just Get Along?!
What is the Future of Marketing Work?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom