Rancher Daniel Sinton of Avenales Ranch & Winery (Instagram: @avenalesranch) and Jensen Lorenzen of Larder Meat Co. (Instagram: @lardermeatco) come on the podcast to talk about their personal experiences with the imminent unsustainability of the nation’s meat supply chain, and what we as consumers can do to move markets.
From Jensen and Daniel:
What can be done now by everyone who hears this episode in three practical steps:
Education.
Website: The Sustainable Dish
Book: “The Sacred Cow” by Diana Rogers
Podcast: “Beyond Labels with Joel Salatin and Dr. Sina McCullough”
Podcast: “The Daily: Who Do You Want Controlling Your Food?”
Buy local.
Start with meat and vegetables by going to farmers’ markets or by supporting online food delivery businesses that align with these principles. Note: Consumers should be aware of brand “greenwashing” and look for transparency in sourcing. Links to suppliers are a key indicator of sourcing transparency above profit-driven motive.
Course-correct in other actionable areas.
Continue to invert your “personal supply chain” out of the grocery store and into your local food-shed. Beyond meat and vegetables, start sourcing local bread, cheese, coffee, wine and beer, grains, etc.
Put your money where your mouth is and move markets.
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The Range owners Jeff, Lindsay, + Jade Jackson, Santa Margarita
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Jill Hammond + Joey Baxter, owners, Farm & Harvest + The Howdy, Los Osos, CA
Messermeister Premium Kitchen Knives, Chelcea Dressler-Crowley + Kirsten Dressler-Wilson, vice presidents, Ojai
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Libbie Agran, founder, Wine History Project of San Luis Obispo County, San Luis Obispo,CA
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Winemaker Samra Morris, Alma Rosa Winery & Vineyards, Buellton, California
Heather Daenitz, founder and podcaster, Craft & Cluster, Orcutt, California
Stephy Terrizzi, viticulturist, Giornata Wines, Paso Robles, California
Robin Puricelli, sommelier and winemaker, Locura, Santa Barbara and San Luis Obispo Counties, California
Sonja Magdevski, winemaker and owner, Casa Dumetz, Clementine Carter, The Feminist Party Wines, Los Alamos, California
Alondra Torres, vineyard management supervisor, Coastal Vineyard Services, Santa Maria, California
R.H. Drexel, wine writer and publicist, Atascadero, California
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Riley Roddick, winemaker and owner, Hubba Wines, Paso Robles, California
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